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The BRAND New You Show - A Personal Branding and Digital Branding podcast

The BRAND New You show is dedicated to helping you establish and elevate your personal brand online so you can grow their influence, amplify your online reputation and ultimately impact your career. Each week I explore how to use your expertise, skills, and knowledge to build your digital brand online in order to impact your career and stay ahead of the competition in this digital-first age. I interview career coaches, recruiters, and talent management professionals as well as leading experts in social media, online reputation management, digital branding and personal branding, in order to discover the actionable insights and advice you need to stand out online and become the trusted voice in your field.
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The BRAND New You Show - A Personal Branding and Digital Branding podcast
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Oct 24, 2019

Admit it. At some point in your life or career, you felt unqualified for the role you were in or the role you wanted. You felt like an imposter. It's true for all of us, even those people you look up to because you believe they have something you don't that propelled them to the "perfect" life.

The truth is, if you want a better life or career for yourself or your family, you need to acknowledge that you are unqualified and then move forward anyway.   

Sep 26, 2019

Today’s guest is Kristin Sherry founder of YouMap. 

YouMap® is a process that helps individuals increase their work productivity, quality, and career fulfillment by taking an in-depth look at the four pillars of career satisfaction: strengths, values, motivating skills, and interests.

Special thanks for Gina Riley for the indirect introduction.

If you want your career to suck less, learn more at https://www.myyoumap.com/

Aug 22, 2019

Sarah Lynn Wallace is a personal branding coach and Instagram aficionado. She specializes in helping CEOs step out from behind a logo to design, build, and grow a personal brand that gets noticed by their most important audiences.  

Learn more at - https://www.sarahlynnco.com/

 

Aug 15, 2019

After the doctor told Paul if he didn't change his ways, he would be dead within six years, Paul made massive changes to his lifestyle. Now, several years later, Paul has left his job as a teacher and now runs a book publishing company. In this show, Paul walks us through the process of becoming a published author and gives us his best tips and advice on how to do it smoother than you may think.    

 

Learn more - https://www.brodieedu.com/

Jul 25, 2019

Marie Zimenoff is the CEO of Career Thought Leaders and the Resume Writing Academy.

At Career Thought Leaders, Marie strives to equip career services providers with the tools, training, and support they need to succeed.

She also champions the world’s premier resume training organization, the Resume Writing Academy, to provide leading-edge programs, content, and resources for resume writers so they can elevate their writing skills to world-class standards.

https://www.careerthoughtleaders.com/

https://www.resumewritingacademy.com/

Jul 18, 2019

"There are words you should not use on your LinkedIn profile." Find out what they are on today's podcast.

Josh Steimle is the founder of Influencer Inc. He coaches c-suite executives to leverage their personal brands and influence to become thought leaders.

In his upcoming book, 60-days to LinkedIn mastery, Josh shares his tips and tactics on how to use LinkedIn properly. He also shares the same information in a 60-day email course which you can access at https://www.influencerinc.co/60dayslinkedin


THE BEST WAY TO GET IN TOUCH WITH JOSH

LinkedIn: linkedin.com/in/joshuasteimle
Web: Joshsteimle.com

 

Jul 11, 2019

"Your career success is ultimately up to you. It's not up to your boss or your manager. So if you're really yearning for a promotion or recognition or higher compensation, then you need to take the wheel and drive yourself places." - Adrienne

Adrienne Tom is the founder of Career Impressions. Adrienne creates branded keyword-rich executive resumes and job search communications for senior leaders across North America to help top professionals level up and land a job faster.

Adrienne loves partnering with top professionals who have a clarified job target in mind to help them land their next level role by packaging up their career story. 

Jun 27, 2019

Today's guest is AJ Wilcox, Founder of B2Linked. B2Linked is a LinkedIn advertising agency that specializes in account management as well as training and consulting for LinkedIn Ads.

AJ and his team manage over 300 LinkedIn Ad accounts and have spent over $110 million on LinkedIn Ads, which includes ads for four of LinkedIn's top 10 accounts.

For a free LinkedIn Ads checklist visit:

https://B2Linked.com/checklist  

To reach AJ directly, fill out a form anywhere on the website and you go straight to his inbox.

 

Jun 20, 2019

Jim Peacock is the owner of Peak Careers Consulting, where he helps career service providers improve their coaching skills.

Jim is also the author of the book "A Field Guide for career practitioners helping clients create their next move."

Jun 13, 2019

Today's guest is Brian Dixon, owner of Live Where You Play realty. After years of trying and a few career transitions along the way, Brian has merged his passions with his work.

Onsite at the Live Where You Play headquarters, Brian and I discuss how he was able to monetize his passion and how now, he is determined to help other people do the same by turning their passions into profits.

Jun 6, 2019

At Venture Tactics, Tyler Kemp helps his clients build authority and capture business leads using the power of LinkedIn. In this episode, we dive into Tyler's tactics to learn how you can leverage LinkedIn in your business to stay top of mind with potential customers.

Website: https://venturetactics.com
LinkedIn: https://www.linkedin.com/in/tjkemp/

May 30, 2019

“The easier you can make it for somebody to remember what you do, the more likely they are to remember why you do what you do and what a good referral is for you.”

David JP Fisher, a.k.a. D-Fish is the president of Rock Star Consulting. He is the author of eight books, seven from his Networking in the 21st Century series of books.

His latest book is called Hyper-connected Selling which is focused on how you can win more business by leveraging digital influence and creating human connections.   

The best ways to reach David

Website: https://davidjpfisher.com/

LinkedIn: https://www.linkedin.com/in/iamdfish/

Twitter: https://twitter.com/dfishrockstar

Podcast:https://beerbeatsandbusiness.com/

Become a Sales Sherpa: https://beasalessherpa.com/

 

May 23, 2019

Kyle Elliott from CaffeinatedKyle.com discusses the challenges and tactics he used to take his side-gig updating resumes and LI profiles full-time.

Website: CaffeinatedKyle.com

May 16, 2019

Warwick Brown is a soon to be entrepreneur and the founder of http://AccountManager.tips In this podcast, Warwick and I discuss what it's like to make the leap from being a corporate employee to full-time entrepreneur.

We discuss his "corporate moment," when he knew it was time to do something different, the process he used to define his personal brand, and what he is doing to prepare for the next part of his career. 

If you have a side-gig or want to start one, this podcast is for you. 

 

May 9, 2019

Mike Kilcoyne is a video storyteller and budding entrepreneur. In this episode, we discuss the ups and downs or starting a business as well as how to go about making videos that resonate with your ideal customers. 

Reach out to Mike on LinkedIn - http://mikekilcoyne.in

May 2, 2019

Becoming known for knowing something is the key to boosting your brand. Today’s guest, Wes Gay, knows this better than most.

He went from being laid off and working from his mother-in-law’s couch to running a successful StoryBrand certified agency in two years.

Apr 4, 2019

Sarah Johnston, also known as the Briefcase Coach, is a top-rated job search strategist and interview coach for higher achievers.

She specializes in executive resumes, LinkedIn branding, interview coaching, and hidden job market job search strategies.

While the majority of her clients are at the senior executive level, Sarah works with a range of people from early career to senior level and loves working with people who know where they want to go and just need help getting there.

 

Nov 8, 2018

Today’s guest on the BRAND New Your Show is Sean Scoffield.

Sean reached out to me on LinkedIn after listening to a few of my older podcasts.

We exchanged a few messages and shared a couple of files when I realized he had a unique take on the power of personality assessments such as StrengthsFinder, Stand Out, and the Fascination Advantage.

Specifically, he has developed a method to pull together the results from all of the assessments into one comprehensive document that as he says creates a “tapestry” of your brand.

Aug 9, 2018

Ever wondered if personal branding is for you?

In this podcast, Susan Chritton and I discuss when it's time to define your personal brand and more importantly how you define your personal brand.

Personal branding is not reserved for a select few, it's something all of us should be doing to stand out in our careers.

Apr 25, 2018

Not everyone listening to this podcast wants to become an entrepreneur in the truest sense of the word. I get that but here’s the thing, many people who eventually become entrepreneurs didn’t set out to obtain that moniker. It happened naturally over time.

You may think that Doire’s book, Entrepreneurial You, is espousing this route. Go be an entrepreneur and if you think that after listening to the podcast, I’m afraid you’ve missed the point.

Entrepreneurial You is really more about kick-starting your journey. Getting you to take small steps, to dip your toes into the water, to fiddle around with different things so you can find something that sticks.  

And when you do find that something, whatever it may be, use her book as a guide to see if you can turn it into something you can get paid for.

While I loved all of Dorie's actionable tips scattered throughout the book, To me, the most important aspect of entrepreneurial you is this notion of preparation. Preparing for things in life you don’t expect because you never know what the future may hold.

What seems secure to you today may not be so secure tomorrow and that salary you hold so dear, the salary that frankly stops you from moving forward and pursuing something you’re passionate about, well, here’s a reality check for you.

It can disappear literally overnight.

Think about that for a minute. What would you do if tomorrow you were called into your bosses office and the HR manager is there to let you know your position has been eliminated?   

In today’s age of corporate consolidation and the coming age of AI and blockchain, this is a very real scenario. Some of you listening may have already experienced this.

So I ask you, what would you do if tomorrow your salary went to zero? What is your backup plan and keep in mind, get another job, isn’t really a backup plan when the mortgage is still due.

As Dorie mentioned, pursuing something on the side is a great way to mitigate risk, provide you with skills, additional income and can ultimately make you less dependant on the day job.

On the flip side, A side hustle may also make you more valuable in the day job, assuming of course if your company values the new skills you've acquired.

So I’ll close out today’s show by asking the question Dorie asks at the end of her book.

What are you working for?

If your answer is the next paycheck, then it might be time for you to consider alternatives, to pursue a passion, to take small steps towards discovering your Entrepreneurial You.

Taking those first steps is not easy, but I promise with each step you take, you will learn and move forward as long as your willing to give up the ghost of what you imagined your career would be, so can finally grasp what your career could be.

Don’t forget to pick up a copy of Dorie’s book, Entrepreneurial You and while you’re clicking things on the screen I’d appreciate it if you added in a copy of my book, CareerKred into your cart as well.

That’s wraps us up for today. Until next time. I’ve been Ryan and I’m out.

Aug 24, 2017

Hello and Welcome to the BRAND new you show. THE podcast dedicated to helping you position your brand so you can boost the credibility in your career.

Today’s guest is Elizabeth Potts Weinstein from elizabethpottsweinstien.com

In addition to being a mom, writer, and explorer, Elizabeth is also an attorney who works with small businesses.  She helps entrepreneurs, artists, coaches, and consultants find simplicity in the law, so they can get back to spending time helping their clients and changing the world.

Need to boost your CareerKred?

Pick up the book CareerKred (affiliate link) and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment. Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Jul 20, 2017

Hello and Welcome to the BRAND New You Show. THE podcast dedicated to helping you build your brand and boost the credibility in your career.

Today’s guest is Marc Miller founder of CareerPivot.com.  CareerPivot has been included in the Forbes list of top 100 Career websites, and Marc is the author of three career related books including the one we’ll discuss today, Repurpose your Career - A practical guide for the second half of life.

May 18, 2017

Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group.  At Sterling, Karen helps, CEOs, executives, and entrepreneurs build stronger personal, team and business brands.  

Karen is the bestselling author of multiple books, including the one that will be the topic of today’s podcast, The Brand Mapping Strategy, she is a sought-after keynote speaker and has even been an actress with experiences in voiceover as well.

The Marketing Mastery Pyramid

In addition to the Brand Mapping Strategy, Karen has also developed a 3 step marketing mastery pyramid to help you understand at a high level the path you need to take as you begin to brand yourself.  The three steps listed below are discussed in detail on today's show.

1 - Platform Development

2 - Brand and Buzz Building

3 - Thought /Industry Leadership

 

The Brand Mapping Process

During her work with individuals, Karen discovered that many of her clients were trying to define their brand using the classic elevator pitch.  Karen realized that your brand is much deeper than an elevator pitch which is why she developed the Brand Mapping Strategy after several years of working with her clients.  The Brand Mapping Process focuses on 7 core elements all of which we discuss in details.

Do you need to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Quiz. Once completed, you'll receive a score between 0 and 100.  Discover your score and the ways you can start to improve your score today!

Take the Digital Brand Quiz

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

May 4, 2017

Aaron Pierson is a Digital Brand Strategist, a Killer Content Creator, a Filmmaker, a #1 Best Selling Author, a Podcaster and an Award Winning Designer.

He has worked with John Lee Dumas from Entrepreneur on Fire and Joshua Smith from GSD Mode.  Aaron is an ex-rock climber, a husband, a father, and he wants to help you do branding like a boss.

Want to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Apr 27, 2017

Today’s guest is Kraig Kleeman from kraigkleeman.com.  Kraig is the author of two books.  His first book, The Must-React System: A User's Guide to Prospecting C-Suite Executives, earned him the taglines of the “inventor of the must-react system” and “world’s greatest cold caller”.  


With his Most recent book, A Winning Brand - How to Build a Powerful Personal Brand in today’s modern digital world Kraig now carries the tagline “the king of personal branding”.

Want to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

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