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The BRAND New You Show - A Personal Branding and Digital Branding podcast

The BRAND New You show is dedicated to helping you establish and elevate your personal brand online so you can grow their influence, amplify your online reputation and ultimately impact your career. Each week I explore how to use your expertise, skills, and knowledge to build your digital brand online in order to impact your career and stay ahead of the competition in this digital-first age. I interview career coaches, recruiters, and talent management professionals as well as leading experts in social media, online reputation management, digital branding and personal branding, in order to discover the actionable insights and advice you need to stand out online and become the trusted voice in your field.
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The BRAND New You Show - A Personal Branding and Digital Branding podcast
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Jun 20, 2019

Jim Peacock is the owner of Peak Careers Consulting, where he helps career service providers improve their coaching skills.

Jim is also the author of the book "A Field Guide for career practitioners helping clients create their next move."

Jun 13, 2019

Today's guest is Brian Dixon, owner of Live Where You Play realty. After years of trying and a few career transitions along the way, Brian has merged his passions with his work.

Onsite at the Live Where You Play headquarters, Brian and I discuss how he was able to monetize his passion and how now, he is determined to help other people do the same by turning their passions into profits.

Jun 6, 2019

At Venture Tactics, Tyler Kemp helps his clients build authority and capture business leads using the power of LinkedIn. In this episode, we dive into Tyler's tactics to learn how you can leverage LinkedIn in your business to stay top of mind with potential customers.

Website: https://venturetactics.com
LinkedIn: https://www.linkedin.com/in/tjkemp/

May 30, 2019

“The easier you can make it for somebody to remember what you do, the more likely they are to remember why you do what you do and what a good referral is for you.”

David JP Fisher, a.k.a. D-Fish is the president of Rock Star Consulting. He is the author of eight books, seven from his Networking in the 21st Century series of books.

His latest book is called Hyper-connected Selling which is focused on how you can win more business by leveraging digital influence and creating human connections.   

The best ways to reach David

Website: https://davidjpfisher.com/

LinkedIn: https://www.linkedin.com/in/iamdfish/

Twitter: https://twitter.com/dfishrockstar

Podcast:https://beerbeatsandbusiness.com/

Become a Sales Sherpa: https://beasalessherpa.com/

 

May 23, 2019

Kyle Elliott from CaffeinatedKyle.com discusses the challenges and tactics he used to take his side-gig updating resumes and LI profiles full-time.

Website: CaffeinatedKyle.com

May 16, 2019

Warwick Brown is a soon to be entrepreneur and the founder of http://AccountManager.tips In this podcast, Warwick and I discuss what it's like to make the leap from being a corporate employee to full-time entrepreneur.

We discuss his "corporate moment," when he knew it was time to do something different, the process he used to define his personal brand, and what he is doing to prepare for the next part of his career. 

If you have a side-gig or want to start one, this podcast is for you. 

 

May 9, 2019

Mike Kilcoyne is a video storyteller and budding entrepreneur. In this episode, we discuss the ups and downs or starting a business as well as how to go about making videos that resonate with your ideal customers. 

Reach out to Mike on LinkedIn - http://mikekilcoyne.in

May 2, 2019

Becoming known for knowing something is the key to boosting your brand. Today’s guest, Wes Gay, knows this better than most.

He went from being laid off and working from his mother-in-law’s couch to running a successful StoryBrand certified agency in two years.

Apr 4, 2019

Sarah Johnston, also known as the Briefcase Coach, is a top-rated job search strategist and interview coach for higher achievers.

She specializes in executive resumes, LinkedIn branding, interview coaching, and hidden job market job search strategies.

While the majority of her clients are at the senior executive level, Sarah works with a range of people from early career to senior level and loves working with people who know where they want to go and just need help getting there.

 

Nov 8, 2018

Today’s guest on the BRAND New Your Show is Sean Scoffield.

Sean reached out to me on LinkedIn after listening to a few of my older podcasts.

We exchanged a few messages and shared a couple of files when I realized he had a unique take on the power of personality assessments such as StrengthsFinder, Stand Out, and the Fascination Advantage.

Specifically, he has developed a method to pull together the results from all of the assessments into one comprehensive document that as he says creates a “tapestry” of your brand.

Aug 9, 2018

Ever wondered if personal branding is for you?

In this podcast, Susan Chritton and I discuss when it's time to define your personal brand and more importantly how you define your personal brand.

Personal branding is not reserved for a select few, it's something all of us should be doing to stand out in our careers.

Apr 25, 2018

Not everyone listening to this podcast wants to become an entrepreneur in the truest sense of the word. I get that but here’s the thing, many people who eventually become entrepreneurs didn’t set out to obtain that moniker. It happened naturally over time.

You may think that Doire’s book, Entrepreneurial You, is espousing this route. Go be an entrepreneur and if you think that after listening to the podcast, I’m afraid you’ve missed the point.

Entrepreneurial You is really more about kick-starting your journey. Getting you to take small steps, to dip your toes into the water, to fiddle around with different things so you can find something that sticks.  

And when you do find that something, whatever it may be, use her book as a guide to see if you can turn it into something you can get paid for.

While I loved all of Dorie's actionable tips scattered throughout the book, To me, the most important aspect of entrepreneurial you is this notion of preparation. Preparing for things in life you don’t expect because you never know what the future may hold.

What seems secure to you today may not be so secure tomorrow and that salary you hold so dear, the salary that frankly stops you from moving forward and pursuing something you’re passionate about, well, here’s a reality check for you.

It can disappear literally overnight.

Think about that for a minute. What would you do if tomorrow you were called into your bosses office and the HR manager is there to let you know your position has been eliminated?   

In today’s age of corporate consolidation and the coming age of AI and blockchain, this is a very real scenario. Some of you listening may have already experienced this.

So I ask you, what would you do if tomorrow your salary went to zero? What is your backup plan and keep in mind, get another job, isn’t really a backup plan when the mortgage is still due.

As Dorie mentioned, pursuing something on the side is a great way to mitigate risk, provide you with skills, additional income and can ultimately make you less dependant on the day job.

On the flip side, A side hustle may also make you more valuable in the day job, assuming of course if your company values the new skills you've acquired.

So I’ll close out today’s show by asking the question Dorie asks at the end of her book.

What are you working for?

If your answer is the next paycheck, then it might be time for you to consider alternatives, to pursue a passion, to take small steps towards discovering your Entrepreneurial You.

Taking those first steps is not easy, but I promise with each step you take, you will learn and move forward as long as your willing to give up the ghost of what you imagined your career would be, so can finally grasp what your career could be.

Don’t forget to pick up a copy of Dorie’s book, Entrepreneurial You and while you’re clicking things on the screen I’d appreciate it if you added in a copy of my book, CareerKred into your cart as well.

That’s wraps us up for today. Until next time. I’ve been Ryan and I’m out.

Aug 24, 2017

Hello and Welcome to the BRAND new you show. THE podcast dedicated to helping you position your brand so you can boost the credibility in your career.

Today’s guest is Elizabeth Potts Weinstein from elizabethpottsweinstien.com

In addition to being a mom, writer, and explorer, Elizabeth is also an attorney who works with small businesses.  She helps entrepreneurs, artists, coaches, and consultants find simplicity in the law, so they can get back to spending time helping their clients and changing the world.

Need to boost your CareerKred?

Pick up the book CareerKred (affiliate link) and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment. Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Jul 20, 2017

Hello and Welcome to the BRAND New You Show. THE podcast dedicated to helping you build your brand and boost the credibility in your career.

Today’s guest is Marc Miller founder of CareerPivot.com.  CareerPivot has been included in the Forbes list of top 100 Career websites, and Marc is the author of three career related books including the one we’ll discuss today, Repurpose your Career - A practical guide for the second half of life.

May 18, 2017

Today on the podcast, I welcome to the show Karen Tiber Leland president of the Sterling Marketing Group.  At Sterling, Karen helps, CEOs, executives, and entrepreneurs build stronger personal, team and business brands.  

Karen is the bestselling author of multiple books, including the one that will be the topic of today’s podcast, The Brand Mapping Strategy, she is a sought-after keynote speaker and has even been an actress with experiences in voiceover as well.

The Marketing Mastery Pyramid

In addition to the Brand Mapping Strategy, Karen has also developed a 3 step marketing mastery pyramid to help you understand at a high level the path you need to take as you begin to brand yourself.  The three steps listed below are discussed in detail on today's show.

1 - Platform Development

2 - Brand and Buzz Building

3 - Thought /Industry Leadership

 

The Brand Mapping Process

During her work with individuals, Karen discovered that many of her clients were trying to define their brand using the classic elevator pitch.  Karen realized that your brand is much deeper than an elevator pitch which is why she developed the Brand Mapping Strategy after several years of working with her clients.  The Brand Mapping Process focuses on 7 core elements all of which we discuss in details.

Do you need to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Quiz. Once completed, you'll receive a score between 0 and 100.  Discover your score and the ways you can start to improve your score today!

Take the Digital Brand Quiz

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

May 4, 2017

Aaron Pierson is a Digital Brand Strategist, a Killer Content Creator, a Filmmaker, a #1 Best Selling Author, a Podcaster and an Award Winning Designer.

He has worked with John Lee Dumas from Entrepreneur on Fire and Joshua Smith from GSD Mode.  Aaron is an ex-rock climber, a husband, a father, and he wants to help you do branding like a boss.

Want to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Apr 27, 2017

Today’s guest is Kraig Kleeman from kraigkleeman.com.  Kraig is the author of two books.  His first book, The Must-React System: A User's Guide to Prospecting C-Suite Executives, earned him the taglines of the “inventor of the must-react system” and “world’s greatest cold caller”.  


With his Most recent book, A Winning Brand - How to Build a Powerful Personal Brand in today’s modern digital world Kraig now carries the tagline “the king of personal branding”.

Want to boost your CareerKred?

Pick up the book CareerKred and learn the 4-simple steps you can take to build your digital brand and boost credibility in your career.

Do you know what your online profile says about you? 

Find out by taking my Digital Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

CONNECT WITH RYAN

LinkedIn | Twitter | Facebook

Apr 20, 2017

Today we welcome to the show Ian Altman from Ianaltman.com.  Ian is a speaker, a best-selling author, a podcaster, and a strategic advisor to CEOs.

Ian helps his clients discover how to become outrageously successful at targeting and winning business by teaching them how to flip the buyer-seller dynamic on its head in order to regain control of the sales process, earn the role of trusted advisor so they can dramatically grow their revenue.

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment 

CONNECT WITH RYAN 

LinkedIn | Twitter | Facebook

Apr 13, 2017

On today’s episode of the BRAND New You Show, I speak with Dave Chesson the founder of Kindlepreneur.  At Kindlepreneur, Dave helps authors and aspiring authors sell more books and make more money.

CAREER JOURNEY

Dave started his career as a nuclear engineer.  After spending so much time away from his family Dave decided to take a step back and take a look at his life and how he defined success.  In other words, he took the time to become self-aware.  To define his brand.

He assessed his skills, his traits and most importantly for him, his values and realized that he valued being close to family vs. the direction of his current career path.

Dave realized he had an affinity for internet marketing and decided to re-arrange things his life in order to fit this new direction in.  He decided to cut out things in his life that did not move him in his desired direction such as movie time every night and decided he would get up earlier in the morning.  This quiet morning time allowed Dave to practice and grow in his new chosen direction.  

It took him 3-½ years but Dave was able to build his side business in the margins of his life and now his side business is his only business.  Listen in as we discuss where he started, the pivots he made along the way and how he eventually become the Kindlepreneur.  

Apr 10, 2017

Hello and welcome to a very special Monday edition of the BRAND New You show or as I like to call it launch day.

Since I spent on last week’s regular show explaining the principles behind the book, CareerKred, I won’t do that again today.  

Instead, today’s show is about gratitude.  

Because the book could not have been written without the guests on this show sharing their wisdom and of course without you listening in each week giving me the motivation and inspiration to continue.

As I reflect back on writing the book I realize that no good work can be done in a vacuum and that all great works come via teamwork.

So thank you for listening each and head on over to Amazon to pick up a copy of the newly released book, CareerKred - 4 simple steps to build your digital brand and boost credibility in your career.

When you finish I'd love it if you could also leave a rating and review.  Thank you for being here.  I appreciate you more than you know.    

Apr 6, 2017

I know it's been a while but season two is officially here.  In today's show, you'll learn what I've been up since the end of season one and when my first book CareerKred will be available.

Don't forget subscribe so you get the latest show on the day it releases.  

 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

 

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook

 

Aug 25, 2016

The Season Finale for Season One.  I provide my reasons for ending the season and provide details on what you can expect in Season Two. 

 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

 

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook

Aug 18, 2016

Marketing your career is what Michelle Robin, founder of Brand Your Career is all about.  She is a marketing professional with more than 19 years experience in product management, direct marketing, and graphic design.

At Brand Your Career, Michelle calls upon her professional marketing skills to translate business-to-business marketing to people-to-business career branding.

Michelle holds certifications as a National Certified Resume Writer, a Certified Professional Resume Writer,  and she is a Member of the Professional Association of Resume Writers and Career Coaches.

MARKETING YOUR CAREER - YOUR JOB SEARCH IS LIKE A MARKETING PLAN

Michelle wrote an article for Target Marketing Mag titled, Your Job Search is like a Marketing Plan.  In the article, she compares 6 standard marketing tactics to tactics you can apply to any job search.

At a high level, the comparison comes down to having a plan.  A company wouldn’t embark on a marketing campaign without a plan and you shouldn’t start a job search without one either.

This echoes the advice from so many guests on the podcast including Olivia Gamber

To help you get started Michelle walks us through the 6 marketing tactics you can use when marketing your career in your next job search.

THE BEST WAYS TO CONTACT MICHELLE ROBIN

Web: brandyourcareer.com

Twitter: @BrandYourCareer

LinkedIn: Michelle Robin

MARKETING YOUR CAREER SUMMARY

If you want to become known in your industry, marketing your career is not optional, it’s a necessity and so is having a plan for your job search.

Marketers, good marketers that is, know the key to any successful marketing campaign is having and executing  a detailed plan. The success of your job search is no different.

Always remember, you do in fact, sell your services, your skills, your knowledge to your employer.  You’re not just an employee.  You’re a brand and as such you need to be marketing your career

 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

 

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

 

Aug 11, 2016

Melissa Llarena is the president of Career Outcomes Matter, where she coaches top executives how to prepare for a job interview.

Melissa is an employee transition expert, interview specialist, career coach and blogger. Her articles have been featured in Forbes, The Wall Street Journal and The Huffington Post just to name a few.

She is the author of the eBooks The Mommy shift: A reentry strategy, The guide for landing a global assignment and the ebook we will discuss today How to get back in the driver seat Become the strongest job candidate.

MELISSA LLARENA’S CAREER JOURNEY

Melissa started her career in careers after soon earning a full-ride scholarship from Chase Bank to attend NYU. At the time, Chase, now J.P. Morgan Chase, offered many different professional development programs to participants in their scholarship program.

As a result, Melissa was exposed to many career-related workshops such as how to write an effective resume and how to interview more effectively. Because she attended these courses, she was always surrounded by high-level senior executives.

The combination of exposure to these executives and the workshops provided Melissa with the opportunity to apply what she was learning with her peers for free.

This eventually led Melissa to turn her “pro-bono” work into a full-time business helping senior leaders or corporate Olympians as she refers to them, prepare for job interviews.

THE 90 DAY PLAN

Melissa recommends going into the interview with a 90-day plan. The plan is both for you and the employer. You develop the plan as you prepare for the interview.

The 90-day plan you develop could very well be the plan you follow in your first 90-days in the role. The plan is derived from your research and forces you to scale up your knowledge of the company, the role, the competitors, the skills required, and how you meet or exceed all of them.

The plan gives you a good sense of how you would approach this new role if you were to be hired. In addition, it once again allows the employer to see you in the role as well.

When developing your plan Melissa recommends starting with the job description and using it as a skeleton to draft your plan. Look for “themes” within the job description.

As an example, one theme might be you in the role of leader with five direct reports. In this case, as yourself what will you do with those reports in the first 30, 60, and 90 days.

Will you review their current projects, will you attend their meetings, will you travel with them to a customer location?

If the role is cross functional, how do you plan to interact with your peers over the 90-day period? List out the activities you intend to complete.

The 90-day plan will show you’ve given serious thought to the role and that you’re able to hit the ground running.

I think the 90-day plan framework might just be the best way to prepare for a job interview.

 

THE BEST WAYS TO CONTACT MELISSA LLARENA

Web: http://melissallarena.com

Twitter: https://twitter.com/CareerOutcomes

 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

 

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

Aug 4, 2016

Belma McCaffrey is the founder of the Work Bigger program and the author of the book, How to negotiate without losing friends, fans or job offers.  

At Work Bigger, Belma helps her clients redefine what they call work so they can find their mission and lead with purpose.

THE SIX-STEP WORKING BIGGER CAREER COACHING PROGRAM

1 - Identify your mission

Blema is big on mission, so it’s no surprise this is where the Work Bigger program starts.  Your mission starts with your understanding your values.  From there Belma encourages her clients to identify their interests and activities they are naturally drawn to.  

To determine your interests, Belma suggests considering the books you read or the podcasts you listen to.  Both are easy starting points.

Belma also helps her clients identify their skills and the work environment or tasks where they feel energized.  It’s the intersection of your values, your interests and your skills where your mission lies.

2 - Tell your authentic personal story

Once you know your mission, you now need to tie your mission to your personal story.  This is where you need to connect your past to your future.  

As you develop this story, Blema recommends you develop an ask as well.  The ask is essentially being so clear on your mission that people know exactly how to help you.  

This is very similar to what Olivia Gamber and I discussed during our interview.

3 - Develop a powerful personal brand

Belma considers your personal brand to be how others perceive you and your mission. When you walk away from a conversation do people know what your mission is?  

Belma helps her clients be as specific as possible about their mission. She coaches them to be laser focused and if necessary leave out groups of people who can’t help you achieve your mission.

4 - Develop a Connections Strategy

Belma is not a fan of the word networking.  It sounds too much like work and can be very awkward. Blema prefers to help her clients build a connection strategy.  

Your connection strategy is aligned to your mission and dependent on your personal preferences.  If networking events are not your thing so to speak, don’t attend them. Instead, invite individuals to coffee for example.

5 -  How to properly sell yourself

Belma tells us one reason we feel so awkward about “selling ourselves” is because we are usually doing it without understanding our mission.

Tying your mission to your job search is an easy way for you to sell yourself without feeling bad about it.

The final step in the work bigger career coaching program is negotiation.  Fortunately, Belma has written a book on the topic.

 

Do you know what your online profile says about you? 

Find out by taking my Online Brand Assessment.Discover your score and the ways you can start to improve your score today!

Take the Assessment

 

CONNECT WITH RYAN RHOTEN

LinkedIn | Twitter | Facebook 

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